Late last night, right after midnight, we recieved a rather mysterious Bandcamp Notification email out of the blue. It arrived on behalf of Mello Music Group and said, "Greetings, Matt Horowitz, Guilty Simpson & Gensu Dean just announced EGO, check it out here." "Here's what they say about it: "Detroit's Guilty Simpson and Boom-Bap producer Gensu Dean combine for a new album arriving Oct. 8th feat, Marv Won, Black Milk, Georgia Anne Muldrow, Yarbrough, and Skyzoo," said early morning email continued. Along with the announcement of 12-track EGO, Mello Music Group additionally shared an initial preview of the album with "Don't Pull." Boasting Gensu Dean's dusty SP-1200 & MPC3000-aided production style and Guilty Simspon's grizzled tough-as-nails rhyming style, "Don't Pull" is definitely a head-banger and we're excited to hear the rest of EGO.


Gensu Dean & Guilty Simpson previously worked together on a 2014 EP entitled Dice Game: Shaken, which, itself, was a remix companion to Guilty Simpson & Apollo Brown's critically-acclaimed Dice Game from 2012. Dice Game: Shaken was later re-packaged as Stiched Up & Shaken (LP), attributed to Apollo Brown, Planet Asia, Gensu Dean, Guilty Simpson, and was released as a RECORD STORE DAY EXCLUSIVE earlier this year. Guilty Simpson can work with almost anyone and still sound great, but we think Gensu Dean will make a worth-while beat-making companion for a new Guilty full-length. "Don't Pull" is now avialble on streaming sevices and EGO is set to drop 10/8 on Mello Music Group. EGO is now available to pre-order directly from Mello Music Group in both CD and LP/Swirling Envy Edition formats. However, we strongly suggest re-visting Gensu Dean & Guilty Simspon's Dice Game: Shaken Remix EP wherever you listen to music, in the meantime.