" Black Atlass is quite literally the only artist on earth to soundtrack Louis Vuitton and Yves Saint Laurent ads while featuring on Action Bronson songs," reads part of a recently published Fool's Gold Records press release. "This diverse appeal is a testament to the captivating voice of Alex Fleming, the young singer, songwriter, and multi-instrumentalist who created Black Atlass as a vehicle for his unique vocals, heart-on-sleeve lyrics, and experimental production techniques," it descriptively continues. Fleming is of course, the deeply soulful voice crooning "I nearly lost my mind. All a motherf**ker got is time, time... I nearly lost my brain dealin' with this motherf**kin' pain, so bad" on Action Bronson's infectious Party Supplies-produced MR. WONDERFUL stand-out, "A Light In The Addict." Alex Fleming previously unleashed his critically-acclaimed debut, Young Bloods EP and a beautiful, free 10-track album titled Jade this past spring, following his unheralded Bronson assist. Black Atlass' latest Fool's Gold-backed single, "Haunted Paradise" made its world premier last Saturday on Fresh Prince offspring Jaden Smith's MSFTS FREQUENCY Beats 1 radio show; "awash in stark guitar riffs and dubby reverb... the moody beauty of "Haunted Paradise" sets the stage for a new creative phase of Black Atlass." It's just the first of three forthcoming newly-minted Black Atlass singles to be released on Fool's Gold, which will eventually "be accompanied by a series of self-published zines featuring original work from [Alex] Fleming himself." "Haunted Paradise" is now readily available for download/streaming on digital platforms like iTunes, Spotify, etc. with a companion zine-accented vinyl and CD re-release only imminent.