CW Philly Presents: Kurt Vile & The Violators - "Never Run Away" (Matador Records)

"Unfortunately we're WAY over budget, uh so we couldn't take out a real commercial; But here's this one," Kurt Vile lamented as he launched into a fairly low-budget "Never Run Away" info-mercial. Airing Wednesday on local Philly area network The CW (channel 57), Vile simply 'drops the needle' on his record player, pops a squat, and lets his 3-year-old daughter dance around their living room. Matador Records will release the proper follow-up to Kurt Vile & The Violators' last album, Smoke for My Halo (2011) this upcoming April 9th; Wakin' on a Pretty Daze is already being toted as a slightly cleaned up, dialed back version of The War on Drugs-affiliated guitarist's scuzzed out lo-fi blend of Indie Rock/Folk -- Kurt Vile himself has dubbed the sound, "Prog-Pop." While it's the single version, which could imply that there's a longer album-length version... previously released album opener, "Wakin' on a Pretty Daze" clocks in @ a WHOPPING 9 minutes! Wakin' on a Pretty Daze's old school-stylized spray painted building sign [mural] cover art was designed by Philly-based graphic artist, Steve Powers (ESPO). Kurt Vile has a hometown gig lined @ Union Transfer on May 18th along with openers Steve Gunn and Angel Olsen #*.