Purity Ring are a band that have easily been on my "radar" for a good for a good 6 or 8 months-1 year. I've simply been captivated ever since Chris @ Gorilla vs. Bear posted "Lofticries" up on his music news website. But with little band info, sheer musical content, or visual accompaniment, I had a hard time trying to figure out an angle for a [possible] Purity Ring-themed blog post... especially since Hulkshare banned me from uploading mp3's.

Earlier this afternoon, Megan James & Cornin Roddick finally decided to drop a band-sanctioned music video for their genre-blending track, "Belispeak." Along with "Ungirthed" and new track "Obedear," it will appear within Purity Ring's long-awaited debut record on Last Gang/4AD, Shrines (July 24th). While it's very difficult to describe the band's unique brand of music, here goes a shot @ some [descriptive] adjectives: Future Pop, glitched out, man-made, Hip-Hop, pretty, Electronic, melodic, "colorful," etc.