We have witnessed time and time again, attempts from new artists to make a breakthrough each year. Some succeed, but many prove that music as a profession is not as easy as it seems. To survive as a musician in modern times is as easy as shopping on Black Friday; Not a simple task. The division of genres make an easy target for hipster's crazed opinions, often damaging a reputation or two. Marketing strategies; The key to a successful career. A catchy hook/bridge, controversial lyrics, and a mixture of genres can gain the attention needed to fuel a ride to the top.
The golden ticket needed, may have landed in the right person's lap at the right time... when Hip-Hop freshman, Kendrick Lamar decided to leave his mark on the ever-so-popular chart-topping single "Pumped Up Kicks" by Foster The People. Lamar proved his infinite potential earlier this year when he released his first charting digital album Section.80. The Cali native stirred up heavy media buzz by displaying heartfelt lyrics... with such influences as the "late" Tupac Shakur, Nas, and DMX. The album is highly recommended for fans of "Real Hip-Hop" and will not disappoint.
Foster The People, a group of three which was formed in 2009, gained publicity in the summer of 2011 with the release of their album Torches - A refreshing start to the new Pop Rock culture. An album with "trippy" vocals, meaningful lyrics, and melodies to groove to (What more could you ask for?). Foster's influences include The Beach Boys, Gorillaz, MGMT, and other Alternative greats. Two of the greatest additions to the music industry have finally come together... as showcased on DJ Reflex's re-make of the summer's biggest hit: "Pumped up Kicks." Enjoi!

- Joel Lozano B.K.A. "Joe NO Say" (Zombie Gang Gnar)